Image: ‘Film – Blogging the Reel World’

‘Filmmaker Andrew Stanton (“Toy Story,” “WALL-E”) shares what he knows about storytelling — starting at the end and working back to the beginning. (Contains graphic language …)’ Ted Talk YouTube. Andrew Stanton

This Ted Talk, Andrew Stanton: The clues to a great story, is one of the best discussions I have come across which includes his unique insight into the creative process. His approach to the ‘rules’of film-making storytelling involves re-addressing what has always been done and breaking the formula. Stanton acknowledges there are patterns and basic steps to story telling but emphasises it should never be predictable.

He believes there has to be a promise from the start that the audience’s/reader’s investment will be worth their time. Don’t do all the thinking for them, allow readers/watchers, to seek what is hidden. Have an underlying theme. ‘… a constant, a guide, a road map… a strong theme running under a well-told story.’

The secret ingredient… what you need to ask yourself? ‘… can you evoke wonder? Wonder is honest, innocent, and it cannot be artificially invoked, … it is the greatest gift.’

*Press the link ‘Andrew Stanton’ to watch his presentation.